# Orient Electric

Orient Electric Limited (OEL) is a leading Indian electrical products company and part of the CK Birla Group. The company manufactures and sells fans, lighting products, water heaters, air coolers, home appliances, switchgear, and wiring accessories. Products are available for direct purchase through the official ecommerce website.

Website: https://orientelectric.com

## Company Information

- Company Name: Orient Electric Limited
- Parent Group: CK Birla Group
- Founded: 1939
- Fans Division Established: 1954
- Rebranded as Orient Electric: 2014
- Stock Codes: NSE: ORIENTELEC | BSE: 541301
- Manufacturing Facilities: Kolkata, Faridabad, Hyderabad, Noida
- Retail Network: 125,000+ outlets across India
- Dealer Network: 5,000+ dealers
- Global Presence: 30+ countries
- Mission: Spreading Happiness by Smart Application of Technology

## Ecommerce Information

- Official Store: https://orientelectric.com
- Product Catalog: https://orientelectric.com/collections/all
- Minimum Checkout Value: ₹500
- Product Documentation: Available through product pages and catalog downloads
- Buying Guides: Available through category-specific blogs

## Product Categories

### Fans

Collection: https://orientelectric.com/collections/ceiling-fans

Products include:

- Ceiling Fans
- BLDC Fans
- High-Speed Ceiling Fans
- Decorative Fans
- Silent Fans
- Anti-Dust Fans
- Smart / IoT Fans
- Ceiling Fans with Lights
- Ceiling Fans with Chandelier
- Wall Fans
- Pedestal Fans
- Table Fans
- Exhaust Fans
- Personal Fans
- Outdoor Fans

Important Collections:

- https://orientelectric.com/collections/bldc-fans
- https://orientelectric.com/collections/high-speed-ceiling-fans
- https://orientelectric.com/collections/1400-mm-ceiling-fans
- https://orientelectric.com/collections/wall-fans
- https://orientelectric.com/collections/stand-fans
- https://orientelectric.com/collections/table-fans
- https://orientelectric.com/collections/exhaust-fans
- https://orientelectric.com/collections/personal-fans
- https://orientelectric.com/collections/outdoor-fans

Key Technologies:

- BLDC Motor Technology
- CTX Silent Fan Technology
- Anti-Dust Blades
- Smart App Control
- Voice Assistant Integration
- Reverse Rotation
- Adjustable Downrod Systems

### Lighting

Collection: https://orientelectric.com/pages/lighting

Products include:

- LED Bulbs
- Ceiling Lights
- COB Downlighters
- Wall Lights
- Decorative Lights
- Outdoor Lights
- Desk Lamps
- Commercial Luminaires

Important Collections:

- https://orientelectric.com/collections/led-bulbs
- https://orientelectric.com/collections/ceiling-lights
- https://orientelectric.com/collections/wall-lights
- https://orientelectric.com/collections/outdoor-lights
- https://orientelectric.com/collections/decorative-lights
- https://orientelectric.com/collections/desk-lamps

### Water Heaters

Products include:

- Storage Water Heaters
- Instant Water Heaters
- Immersion Water Heaters

Important Collections:

- https://orientelectric.com/collections/storage-water-heater
- https://orientelectric.com/collections/instant-water-heater
- https://orientelectric.com/collections/immersion-water-heater

### Air Coolers

Products include:

- Desert Coolers
- Window Coolers
- Personal Coolers
- Tower Coolers

Important Collections:

- https://orientelectric.com/collections/desert-coolers
- https://orientelectric.com/collections/window-coolers
- https://orientelectric.com/collections/personal-coolers
- https://orientelectric.com/collections/tower-coolers

### Home Appliances

Products include:

- Electric Irons
- Steam Irons
- Induction Cooktops
- Electric Kettles
- Room Heaters
- Toasters

Important Collections:

- https://orientelectric.com/collections/electric-irons
- https://orientelectric.com/collections/induction-cooktop
- https://orientelectric.com/collections/electric-kettle
- https://orientelectric.com/collections/room-heaters
- https://orientelectric.com/collections/toasters

### Switchgear & Wiring

Products include:

- MCBs
- RCCBs
- Distribution Boards
- Isolators
- Modular Switches
- House Wires
- Wiring Accessories

Important Collection:

- https://orientelectric.com/collections/other-switchgear-products

## Important Pages

- Homepage: https://orientelectric.com
- About Us: https://orientelectric.com/pages/about-us
- Product Catalog: https://orientelectric.com/pages/product-catalogue
- Fans Overview: https://orientelectric.com/pages/fans
- Lighting Overview: https://orientelectric.com/pages/lighting
- Franchise Information: https://orientelectric.com/pages/overview

## Educational Resources

Fans Blog:
https://orientelectric.com/blogs/fans

Lighting Blog:
https://orientelectric.com/blogs/lighting

Topics Covered:

- Ceiling Fan Selection Guides
- BLDC Fan Technology
- Fan Energy Savings
- Smart Fan Features
- Fan Maintenance
- Water Heater Buying Guides
- LED Lighting Guides
- Interior Lighting Design
- Air Cooler Selection Guides

## CSR & Corporate Information

- Ujjwal Electrician Training Program
- 5,000+ Electricians Trained
- Great Place to Work Certified
- Brand Ambassador: MS Dhoni

## Technical Information

- Platform: Shopify
- Collections URL Pattern:
  https://orientelectric.com/collections/{collection-slug}

- Product URL Pattern:
  https://orientelectric.com/products/{product-slug}

- Page URL Pattern:
  https://orientelectric.com/pages/{page-slug}

## Contact

Email: customer.connect@orientelectric.com

Phone: +91 9667121111

Support Hours:
Monday to Friday
09:30 AM – 05:30 PM IST

## Notes

- Product availability, specifications, and pricing may change over time.
- Refer to individual product pages for the most current information.
- Product catalogs and brochures are available through the catalog section of the website.