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Orient Electric scales up direct-to-market distribution, fan production
17 July 2024
TheHinduBusinessLine
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Orient Electric: Fueling Growth Through Customer-Centric Innovation
15 DEC 2023
The Economic Times
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Dhoni's diwali surprise steals hearts in Orient Electric’s festive TVC
16 OCT 2023
ET Brand Equity
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How Façade Lighting Is Transforming India’s Urban Landscapes
11 SEP 2023
Lighting India
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Orient Electric Lights up Iconic Buildings Across India in Tricolour for Republic Day
25 JAN 2023
ANI
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Orient Electric appoints Anika Agarwal as Chief Marketing and Customer Experience Officer
12 SEP 2022
ET Brand Equity
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Orient Electric appoints Aditya Kohli as Chief Human Resources Officer
07 APR 2022
The Economic Times
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Orient Electric sees robust demand for portable fans in South India
05 APR 2022
APN News
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Innovation and customer centricity are central to Orient Electric’s growth strategy
04 APR 2022
The Economic Times
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Orient Electric betting big on fan segment, upbeat about summer sales
14 MAR 2022
The Hans India
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Orient Electric hopes for pent up demand for air coolers this season
03 MAR 2022
ET Retail
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Orient Electric launches new modular switch range
15 SEP 2021
Business Standard
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Orient Electric launches Fastest ceiling fan 'Falcon 425'
04 AUG 2021
Southern Mail
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Focus On Driving Purpose Through Business: Anshuman Chakravarty
22 JUL 2021
BusinessWorld
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Orient Electric launches ChefSpecial range of kitchen appliances
14 JUL 2021
BusinessStandard
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Orient Supercoolers promise up to 14-degree temperature drop
06 JUN 2021
Central Chronicle
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Orient Coolers Promote Healthy Fresh Air During Covid
10 Mar 2021
BW Business World
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Orient celebrates Women's Day, launches a new line of kitchen appliances
05 MAR 2021
Business Standard
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Orient Electric looks to cash in on demand for energy efficient fans
04 MAR 2021
The New Indian Express
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Orient Electric eyes larger pie of premium fans market, expands range
23 FEB 2021
Business Standard
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Orient Electric targets smart lighting solutions to grow market share
12 FEB 2021
The Hindu Business Line
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Orient Electric launches new range of Emergency LED lights
10 FEB 2021
Central Chronicle
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Orient Electric partners with Star Sports as Associate Sponsor for India-England series
05 FEB 2021
PitchOnNet
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Irrespective of the challenges there are ways to win - Rakesh Khanna, MD & CEO, Orient Electric
25 JAN 2021
The Economic Times
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Orient Electric Eyes Smaller Towns And Rural Areas For Growth In Fans Business
16 DEC 2020
Business World
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Orient Electric Eyes Rural Markets For Growth In Fans Business
16 DEC 2020
Devdiscourse
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Orient Electric flags off its first Smart-mobile van for Tamil Nadu
12 DEC 2020
Southern Mail
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Orient Electric starts mobile van activity to increase brand awareness
11 DEC 2020
Exchange4Media
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Orient eyes bigger share of premium market, more models in the pipeline
18 NOV 2020
The New Indian Express
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Orient Electric enters health appliances space, launches UV sanitising device
17 JUL 2020
Moneycontrol
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Covid-19: Orient Electric launches UV Sanitech, enters hygiene products segment
17 JUL 2020
The Economic Times
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Orient Electric launches UV Sanitech, a boxshaped sanitisation chamber
17 JUL 2020
Business Standard
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Fans are taking on an important role to beat Covid: Atul Jain, Exec. VP, Orient Electric
08 JUL 2020
The Economic Times
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BEE postpones rollout of new energy norms for fans
13 JUN 2020
The New Indian Express
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Orient Electric forays into inverter air-cooler segment
04 MAR 2020
Money Control
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Orient Electric's new TV ad with MS Dhoni talks energy saving
18 FEB 2020
ET Brand Equity
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Orient Electric launches energy-efficient inverter air coolers
04 MAR 2020
The Hindu Business Line
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Orient Electric's new TV ad with MS Dhoni talks energy saving
18 FEB 2020
ET Brand Equity
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Orient Electric launches energy efficient fans at Rs 2,850 onwards
18 FEB 2020
Business Today
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Orient Electric launches air-circulating chandeliers
16 JAN 2020
The Economic Times
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Orient Electric grows in double digits for two quarters despite economic slowdown
16 JAN 2020
New Indian Express
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Orient Electric enters affordable luxury segment with chandeliers
16 JAN 2020
Money Control
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Orient Electric Appoints Salil Kapoor To Head Home Appliances Business
23 DEC 2019
Business World
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India’s Most Trusted CEO 2019: Rakesh Khanna, MD and CEO, Orient Electric Limited
15 NOV 2019
WCRCINT
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Smart ceiling fans that look good in modern interiors
15 OCT 2019
Times of India
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IoT Embedded Water Heaters are Our Next Big Launch
18 SEP 2019
ElectronicsForU
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Orient Electric looks to launch more IoT-enabled products
16 SEP 2019
The Hindu Business Line
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A new range of LED lights to say goodbye to invisible flicker
08 JUL 2019
TOI Delhi Times
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We are focused on technology-led innovation: Anshuman Chakravarty
02 JUL 2019
Exchange4Media
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Orient Electric expects about 27% growth in its lighting segment in coming years
01 JUL 2019
ET Realty
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Orient Electric Launches New Range of LED Lights in India
01 JUL 2019
ACE ElectrocnicsForU
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Orient Electric launches EyeLuv LED lights to address the impact of invisible flicker on human eyes
01 JUL 2019
Economic Times
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Orient Electric rolls out TVC with Dhoni to promote IoT-enabled air coolers
23 APR 2019
Exchange4Media
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Orient Electric gets 'Superbrand 2019' status for fans and air coolers
18 APR 2019
Media Infoline
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IoT enabled cooling solutions to bring comfort and convenience this summer
03 APR 2019
Economic Times Retail
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Orient Electric plans to become top 2 in air cooler segment
23 MAR 2019
News Today
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Orient Electric rolls out TVC with Dhoni for its smart fan Aeroslim
25 FEB 2019
Exchange4Media
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Orient Electric looks to tap demand for smart, energy-efficient products
05 FEB 2019
Business Standard
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Orient Electric looks to double premium fans' sale in 2019
16 JAN 2019
Times Of India
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Orient launches smart ceiling fan in India, supports Google Assistant, Amazon Alexa
16 JAN 2019
Hindustan Times
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Orient Electric ups its premium game with new range of lifestyle portable fans
25 DEC 2018
The Telegraph
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Orient Electric launches new 'lifestyle portable fans'
20 DEC 2018
The New Indian Express
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Orient Electric partners Italy's De'Longhi Group to market small kitchen appliances in India
28 NOV 2018
ET Retail
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De’Longhi partnership to help serve mass premium segment: Orient Electric CEO
28 NOV 2018
Money Control
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De’Longhi Group partners with Orient Electric for India foray
28 NOV 2018
Hindu Business Line
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Switch “Haq Se” to India’s first 5-star LED Bulb from Orient Electric
23 SEP 2018
IMPACT
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Orient Electric eyes 50% pie in premium fans market by next year
23 AUG 2018
The Times of India
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Orient Electric introduces new water heater range in market
23 AUG 2018
The Hitavada
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Orient Electric bets on growing demand for premium fans
22 AUG 2018
The Hindu Business Line
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Orient Electric becomes India’s first brand to get BEE 5-star rating for its LED bulbs
15 AUG 2018
APN News
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We focus on Media that caters to niche segments for impactful marketing communication
06 AUG 2018
TVNews4U
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Orient Electric bags the prestigious Golden Peacock Occupational Health & Safety Award 2018
09 JUL 2018
APN News
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Orient Electric conducts yoga session for employees at its newly built state-of-the-art corporate office
21 JUN 2018
APN News
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Orient Electric debuts on stock exchanges, hits upper circuit at Rs 142
14 May 2018
Times of India
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Orient Electric lists at Rs 135 post demerger with Orient Paper
14 MAY 2018
Money Control
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Leader's Talk - Rakesh Khanna, MD & CEO, Orient Electric Limited
08 MAY 2018
TimesJobs
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Silent fans take Orient Electric to No. 1 position in the premium segment
02 MAY 2018
Business World
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Orient Electric aims to be among top 3 air cooler brands in 2-3 years
30 APR 2018
Business Standard
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Orient Electric aims to be among top 3 air cooler brands in 2-3 years
30 APR 2018
Times of India
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Orient Electric Launches New Series Of Premium Aerocool Fans, Price Starting At Rs 5290
20 FEB 2018
TEN News
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Counterfeit Chinese consumer electric goods a concern: Orient Electric
19 FEB 2018
SME Times
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Orient Electric demands GST rate reduction in energy efficient products
24 JAN 2018
ET Retail
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Orient Electric presents the ‘Song of Silence’ in its new TVC for Aerostorm fan featuring MS Dhoni
19 JAN 2018
Exhange4Media
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Orient Electric spreads warmth among homeless with Winter of Hope campaign
01 JAN 2018
India CSR
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Orient Electric spreads warmth among homeless with ‘Winter of Hope’ campaign
01 JAN 2018
India Education Diary
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Orient Warms up Competition this Winter: Launches 18 Water Heaters
08 DEC 2017
Sourcing Electricals & Lighting
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Orient Fans gets the prestigious 'Superbrand' status for 2017
01 DEC 2017
Ad Gully
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Orient Eco Smart - A water heater ideal for every household
22 NOV 2017
Compare Raja
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Orient Electric opens its exclusive Smart Shop in Jaipur
20 NOV 2017
Rajasthan Patrika
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How to choose the perfect water heater as per your needs
16 NOV 2017
Mr. Right
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Top 6 reasons instant water heaters are becoming so popular
10 NOV 2017
Comparometer
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Orient Electric’s premium fans biz strengthens its footprint in Maharashtra
07 NOV 2017
Punya Nagari
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Orient Electric’s premium fans biz strengthens its footprint
07 NOV 2017
Deshonnati
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Orient Launches Stylish Yet Robust Enamour Water Heater
30 OCT 2017
Compare Raja
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Switch To Energy Efficient Fans To Shrink Your Energy Bills
08 OCT 2017
Gadget Siksha
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Orient Electric – Aims to Lead Indian LED Drive
18 SEP 2017
LED World Magazine
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How To Make Your Ceilings Look Beautiful #DiwaliSpecial
18 SEP 2017
Let Us Publish
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Orient Electric: Setting New Standards in Energy Efficiency
14 SEP 2017
Clean Future
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Why you need to replace your conventional tubelight with LED Batten?
30 AUG 2017
Mr. Right
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Anshuman Chakravarty Talks Experiential Marketing and Channel Marketing for Orient Electric
25 AUG 2017
EVENTFAQs
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Orient Electric bets big on LED Batten, expands range
23 AUG 2017
The Telegraph
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Orient Electric Unveils New LED Batten Range
23 AUG 2017
Sourcing Electricals & Lighting
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Orient Electric launches integrated ad campaign for LED Battens
23 AUG 2017
The Drum
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Orient Electric and Contract Advertising Delhi launch an integrated campaign for LED Batten
23 AUG 2017
Campaign Brief Asia
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Find out why MS Dhoni is embarrassed in Orient Electric's latest ad campaign
23 AUG 2017
ET Brand Equity
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Orient Electric bets big on LED Batten, expands range
22 AUG 2017
The North East Times
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LED Battens could be the next big thing in the lighting landscape
22 AUG 2017
Compare Raja
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MS Dhoni vouches for benefits of LED Batten for Orient Electric
18 AUG 2017
MXM India
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Orient Electric crafts an integrated ad campaign with MS Dhoni
17 AUG 2017
Ad Gully
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Orient Electric assigns media mandate to Lodestar UM
31 JUL 2017
Campaign India
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Anshuman Chakravarty Speaks About The Importance Of BTL Activations
16 JUL 2017
TAVF Online
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Orient Electric urges people to #StubTheHabit in its new digital film
31 MAY 2017
Ad Gully
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Office Mom, Home Mom, My Mom, Best Mom - Happy Mother's Day
15 MAY 2017
Afaqs!
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Orient Electric launches new range of air coolers with distinctive features
11 MAY 2017
Jeevan Express
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Orient Electric launches new range of air coolers with distinctive features
10 MAY 2017
Samachar Jyoti
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Orient Electric launches new range of air coolers with distinctive features
10 MAY 2017
New Indian Express
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Orient Electric launches new range of air coolers with distinctive features
10 MAY 2017
Morning News
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Creative Showcase This brand played with YouTube's 'Skip Ad' button
17 MAR 2017
Afaqs
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Orient Electric goes heavy on digital for its new Aeroquiet fan
16 MAR 2017
Ad Gully
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Here’s Orient Electric’s Big Break After PSPO
03 MAR 2017
Advertising Age India
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Orient Gunning for 25% Premium Fans Mkt Share, Boosts Dealer Support
01 MAR 2017
Sourcing Electricals & Lighting
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Orient Fans pushes silent offering with slice-of-life situations
24 FEB 2017
Campaign India
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Orient Electric targets Rs 2000-cr turnover in 4 years
24 FEB 2017
The Economic Times
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With premium fans, Orient hopes revenue jump will be a breeze
22 FEB 2017
The Hindu Business Line
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Union Budget 2017-18: Mixed Response from Electrical, Lighting Industries
22 FEB 2017
Sourcing Electricals & Lighting
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The Changing Face of Media Landscape in India - Anshuman Chakravarty
01 FEB 2017
Consultants Review
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Orient Electric bags the coveted National Energy Conservation Award 2016
30 JAN 2017
Sourcing Electricals & Lighting
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Imports of electric fan are expected to reduce further - Rakesh Khanna
20 JAN 2017
Business Standard
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We are constantly re-inventing ourselves with new designs and innovation excellence
31 DEC 2016
New Business Age
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Bullish on Lighting, Orient Electric to Enter LED Street Lighting EPC Biz
26 DEC 2016
Sourcing Electricals & Lighting
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Mr. Rakesh Khanna speaks with ET Now on the impact of demonetisation
08 DEC 2016
ET Now
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Orient Electric launches the very silent, very powerful Aeroquiet ceiling fan in Nepal
20 NOV 2016
Annapurna
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Orient Electric plans manufacturing facility in South
17 OCT 2016
Business Standard
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Orient Electric to export over 15 lakh fans in 2016-17
17 OCT 2016
Economic Times
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Orient Electric unveils Aero series of premium ceiling fans
17 OCT 2017
The Hindu Business Line
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Our focus is on digital: Anshuman Chakravarty on Orient Ecogale
07 OCT 2016
Ad Gully
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Orient Electric Organises Design Awards
21 SEP 2016
Sourcing Electricals & Ligthing
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Breakthrough electrical designs showcased at Orient Electric�s second edition of Design Awards
10 SEP 2016
City Life
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DigitasLBi wins digital mandate for Orient Electric
08 SEP 2016
Best Media Info
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DigitasLBi wins digital mandate for Orient Electric
08 SEP 2016
Exchange4Media
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Orient Electric Awards Digital Mandate to DigitasLBi
08 SEP 2016
ET Brand Equity
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Orient Electric obtains BEE star rating for LED lamps
17 AUG 2016
Sourcing Electricals & Lighting
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Orient Electric gets BEE rating for LED lamps
08 JUL 2016
Rashtriya Hindi Mela
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Orient Electric eyes 20-25% rise in sales this fiscal
06 JUL 2016
Money Control
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Orient Electric eyes 20-25% rise in sales this fiscal
06 JUL 2016
Business Standard
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Orient Electric eyes 20-25% rise in sales this fiscal
05 JUL 2016
The Economic Times
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Orient Electric eyes 20-25% rise in sales this fiscal
05 JUL 2016
The Times of India
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Orient Electric opens exclusive Smart Shop in Indore
09 JUN 2016
Dainik Bhaskar
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Orient Electric opens exclusive Smart Shop in Indore
27 MAY 2016
Chaitanya Lok
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Orient Electric opens exclusive Smart Shop in Indore
25 MAY 2016
Indore Samachar
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Orient Electric to open Smart Shops across the country
25 MAY 2016
People's Samchar
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Orient Electric opens its first exclusive Smart Shop at Karnal
04 APR 2016
NEWSHENCE
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Orient Electric opens its first exclusive Smart Shop at Karnal
04 APR 2016
NEWZNEW
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Orient Electric opens its exclusive Smart Shop in Karnal
04 APR 2016
Satya Swadesh
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Orient Electric opens its first exclusive Smart Shop in Haryana
04 APR 2016
Swadesh News
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Orient Electric opens its first exclusive Smart Shop at Karnal
04 APR 2016
UNI India
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Orient Electric opens its first exclusive Smart Shop in Karnal
04 APR 2016
Hindi Milap
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Light Up Your Life - Presenting Next Generation Lighting Solutions
01 JAN 2016
Times Group
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LED Bulb Prices Likely To Decline Further on Bulk Purchase by Govt
30 NOV 2015
Economic Times
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Orient Electric urges Indian households to switch to LED lighting with new integrated brand campaign
24 SEP 2015
The Asian Age
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Orient Electric urges Indian households to switch to LED lighting with new integrated brand campaign
24 SEP 2015
Indian Media Book
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Orient to increase fans and LEDs production capacity
21 SEP 2015
Economic Times
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Orient to increase fans and LEDs production capacity
21 SEP 2015
Financial Chronicle
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Orient to increase fans and LEDs production capacity
21 SEP 2015
Projects Today
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Orient to increase fans and LEDs production capacity
21 SEP 2015
Money Control
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Orient to increase fans and LEDs production capacity
20 SEP 2015
Economic Times
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Orient to increase fans and LEDs production capacity
20 SEP 2015
The First Mail
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Orient to invest heavily to increase fans and LEDs production
20 SEP 2015
Business Standard
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Orient Electric Bags Make In India Awards for Excellence
25 AUG 2015
The Telegraph
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Orient Electric to launch its own e-commerce website
26 MAY 2015
Business Today
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LED streetlights brightening India sustainability plans
01 MAY 2015
Led Bazaar
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Orient consolidates businesses unveils new brand identity
26 APR 2015
Arun Prabha
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We will revitalise domestic fans market with BLDC
02 APR 2015
Sourcing Electrical and Lighting
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Orient Electric launches its premium range of BLDC fans which consume fifty percent less energy
28 MAR 2015
Alwarpet Times
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
16 MAR 2015
Prabhat
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
16 MAR 2015
Karnavati Express
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
15 MAR 2015
Gujarat Vaibhav
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
15 MAR 2015
Jansatta
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
15 MAR 2015
Sandesh
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Orient Electric launches its premium range of BLDC fans
14 MAR 2015
Chennainewz com
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
14 MAR 2015
Lokmitra
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
14 MAR 2015
Karnavati Express
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
14 MAR 2015
Divya Gujarat
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
13 MAR 2015
Gujarat Niti
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Orient Electric partnered with National Institute of Design to start Orient Electric Design Awards
13 MAR 2015
Gujarat Today
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Orient unveils energy efficient range of fans
13 MAR 2015
The Hindu Business Line
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Orient Electric to enter into switchgears biz
12 MAR 2015
Businesstandard com
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Orient Electric to enter into switchgears business
12 MAR 2015
Economictimes com
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LED drivers turn smart as LED lighting becomes more flexible
02 MAR 2015
Led Bazaar
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Orient Electric opens its exclusive store at Faridabad
01 MAR 2015
Haryana Reporter
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Governments LED Programme Gets Thumbs up From Industry
01 FEB 2015
Sourcing Electrical and Lighting
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Orient Electric opened its exclusive store in Faridabad
30 JAN 2015
Bhavdiya Prabhat
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Orient Electric opened its exclusive store in Faridabad
28 JAN 2015
Aaj Samaj
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Orient Electric opened its exclusive store in Faridabad
30 JAN 2015
Bhavdiya Prabhat
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Orient Electric opened its exclusive store in Faridabad
28 JAN 2015
Aaj Samaj
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Orient Electric opens its exclusive store at Faridabad
28 JAN 2015
Hindustan Express
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Modi push for energy-efficient lights brightens LED prospects
22 JAN 2015
The Hindu Business Line
-
Orient Electric Strategic Repositioning campaign bagged Bronze award at Effie
20 JAN 2015
Media Infoline
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Manufacturers to cash in on Narendra Modi government initiative on LED lights
11 JAN 2015
Economic Times
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Orient unveils its new brand identity Consolidates businesses to be a lifestyle home solution provider
04 MAY 2014
Alwarpet Times
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Orient consolidates businesses unveils new brand identity
01 MAY 2014
Prabhat Khabar
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Orient consolidates businesses unveils new brand identity
29 APR 2014
Shivalik Samachar
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Orient unveils its new brand identity Consolidates businesses to be a lifestyle home solution provider
29 APR 2014
Exclusive Chandigarh
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Orient consolidates businesses unveils new brand identity
28 APR 2014
Darshana
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Orient consolidates businesses unveils new brand identity
28 APR 2014
Sanchar
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Orient consolidates businesses unveils new brand identity
27 APR 2014
Jharkhand Jagran
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Orient consolidates businesses unveils new brand identity
26 APR 2014
Divya Bhaskar
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Orient consolidates businesses unveils new brand identity
26 APR 2014
Gujarat Vaibhav
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Orient consolidates businesses unveils new brand identity
26 APR 2014
Prime Solution
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Orient consolidates businesses unveils new brand identity
26 APR 2014
Ajir Dainik Batori
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Orient consolidates businesses unveils new brand identity
26 APR 2014
Asomiya Pratidin
