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16 OCT 2023
Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced its Joylite range of festive lights inspired by the vibrant traditions and jubilant festivities of Diwali.
14 AUG 2023
Orient Electric Limited, part of the diversified $2.8 billion CK Birla Group, has illuminated a number of landmark buildings and sites across India in Tricolour in celebration of India’s 77th Independence Day as part of its #OrientLightsUpIndia initiative.
24 APR 2023
Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced a complete range of BLDC fans in line with its commitment to bring in energy-efficient and cost-effective solutions for Indian consumers.
31 MAR 2023
Orient Electric Limited (BSE: 541301, NSE: ORIENTELEC), part of the diversified USD $2.8 billion, CK Birla Group, announced today the appointment of Rajan Gupta as its Managing Director and CEO, effective April 4, 2023 (subject to regulatory approvals). Rajan joins the OEL Board as a full-time Director and will be based in New Delhi.
25 MAR 2023
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC featuring brand ambassador MS Dhoni to promote its wide range of energy-efficient BLDC fans.
28 FEB 2023
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Cloud 3 fan, a first-of-its-kind cooling fan powered by Cloudchill technology.
24 JAN 2023
Orient Electric Limited, part of the diversified $2.4 billion CK Birla Group, has illuminated a number of landmark buildings and sites across India in the colours of the Indian flag, ahead of Republic Day, as part of its #OrientLightsUpIndia campaign.
20 DEC 2022
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has introduced menstrual leaves for its women employees as part of its commitment to building a more diverse and inclusive work culture.
12 SEP 2022
A seasoned consumer marketing and digital leader, Anika Agarwal will be responsible for all aspects of the Orient Brand, supporting growth and expansion across business units and scaling up the digital footprint of the consumer electrical business.
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07 APR 2022
Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Aditya Kohli, as Chief Human Resources Officer. Aditya will be based at the company’s Head Office located in New Delhi. Aditya brings with him a rich experience of more than 23 years working in India and abroad with companies of repute like Hewitt Associates, Standard Charted Bank, Bharti Airtel, and Clix Capital.
5 APR 2022
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new Finstar range of table, wall and stand fans which offer the perfect combination of style, performance, and affordability.
01 MAR 2022
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its Exhaust fans range with new models which have been designed with focus on four defining aspects of style, performance, efficiency, and durability.
15 SEP 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of ‘Stella’ modular switches, which has been designed with focus on four defining aspects of safety, durability, performance, and style.
02 AUG 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Falcon 425, the fastest fan in the 1200 mm sweep size in the country with an astounding 425 RPM thus ensuring exceptional air delivery and air throw.
14 JUL 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new ChefSpecial range of kitchen appliances, starting with ChefSpecial 1200W mixer grinder and ChefSpecial 400W Nutri blender.
03 JUN 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Supercoolers, a new range of metal-bodied air coolers made to withstand the toughest of weather conditions while providing an astounding 5000-7000 CMH of air delivery for superior cooling.
10 MAR 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its air coolers range with new models with the objective of providing - Fresh healthy air everywhere.
05 MAR 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new line of kitchen appliances, starting with Miracle Diva mixer grinder which has been designed keeping in view the needs of nuclear and dual-income working families.
23 FEB 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its premium fans portfolio with the addition of IoT-enabled and 50% energy saving inverter fans. The company currently holds 48 per cent of the premium fans market and is now eyeing an even bigger share on the back of ever-increasing demand for high-end products.
08 FEB 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Emergency LED lighting solutions which provide backup lighting for up to 4 hours during power outages.
05 FEB 2021
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its associate sponsorship in the India v/s England series on Star Sports. The brand will be airing its ads for Fans, Air Coolers, Lighting and Switchgear during live matches and non-live content on Star Sports channels in English, Hindi, Tamil, Telugu and Kannada.
16 DEC 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its fans range with new variants in line with the robust demand coming in from Tier 3 & 4 markets and rural parts of the country.
10 DEC 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has started its mobile van activity in the state of Tamil Nadu to increase brand awareness and to reach out to smaller towns and rural markets.
24 SEP 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of decorative water heaters, with alluring designs and finishes in line with the evolving market trends and changing consumer preferences.
17 JUL 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its entry into the hygiene products segment with the launch of UV Sanitech, a box-shaped sanitisation chamber that uses ultraviolet (UV-C) light which kills viruses including coronavirus, bacteria and fungi on the surfaces of everyday objects and groceries in 4 minutes.
04 MAR 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of energy efficient inverter air coolers powered by ECM (Electronically Commutated Motor) technology that provides up to 50% savings on energy and
18 FEB 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new i-Series range of fans powered by ECM technology that saves 50% energy as compared to ordinary fans thus promising a significant reduction in electricity
18 FEB 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology.
16 JAN 2020
Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new Eleganza series of air circulating luxury chandeliers with three mood lighting modes. The company is targeting to not only grow this category exponential
23 DEC 2019
Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Salil Kapoor as Business Head, Home Appliances business. Salil will be based at the company’s Head Office located in New Delhi.
11 SEP 2019
Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, looks at strengthening its presence in the low-voltage Switchgear and Modular Switch segment in the state of Uttarakhand, both through B2C and B2B channels.
15 JUL 2019
Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, has announced the roll-out of a nationwide ‘Scratch and Cash’ scheme on purchase of Orient Fans. The offer gives consumers a chance to avail instant discount or cashback of
01 JUL 2019
Orient Electric Limited, part of the diversified USD 2 billion CK Birla Group, has expanded its LED lighting portfolio with new “EyeLuv series LED Lights” range which has Flicker-Control technology which reduces the harmful invisible flicker present i
01 JUL 2019
Orient Electric, part of the diversified USD 2 billion CK Birla Group, has unveiled an integrated marketing campaign to raise awareness about the harmful effects of invisible flicker present in LED lights and to introduce its new range of EyeLuv LED light
23 APR 2019
In line with its marketing strategy for the summer season, Orient Electric, part of the USD 1.8 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers
18 APR 2019
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the prestigious ‘Superbrand 2019’ status for fans and air coolers by leading independent brand arbiter Superbrands India.
08 APR 2019
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has rolled out its 5-blade Wind-Pro series of portable fans featuring the revolutionary CTX (concentric winding) technology which ensures silent operation, high air thrust an
24 FEB 2019
Following an overwhelming response for teaser ads launched in January to promote brand’s newest offering, IoT-enabled Aeroslim fan, Orient Electric has now gone on air with a new TVC for Aeroslim.
16 Jan 2019
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the national launch of its new Aeroslim premium ceiling fan which is the India’s first smart fan.
20 DEC 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today launched a new range of lifestyle portable fans featuring distinctive designs.
28 NOV 2018
De'Longhi Group, the renowned Italian small appliances maker, today announced a strategic partnership with Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, to bring its international premium range of small appliances to the
04 SEP 2018
Orient Electric, part of the USD 1.8 billion CK Birla group, has launched an integrated advertising campaign featuring MS Dhoni to promote its BEE 5-star rated LED bulbs.
22 AUG 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, showcased its complete range of premium ceiling fans at a press conference held in Kolkata, West Bengal. The phenomenal success of Aero Series range of aerodynamically design
13 AUG 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 5-Star rating for its 9W LED bulb by BEE (Bureau of Energy Efficiency).
09 JUL 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has been conferred with the globally acclaimed Golden Peacock Occupational Health & Safety Award (GPOHSA) for the year 2018 for its manufacturing facility at Faridabad.
27 JUN 2018
Orient Electric, part of the diversified USD 1.8 billion CK Birla Group, today announced the winners of its Orient Connect Summer Bonanza campaign at a mega draw held at Jaipur in the presence of retailers, company officials and media.
14 MAY 2018
India’s leading consumer electrical player, Orient Electric Limited, today got listed at Rs. 135.25 on the Bombay Stock Exchange (BSE) & National Stock Exchange (NSE) and hit the upper circuit limit of 5% to Rs 142.
02 MAY 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, today announced the launch of its 5-blade Wind-Pro series of portable fans which promises high air thrust and delivery with silent operation.
30 APR 2018
Orient Electric Limited, part of the diversified USD 1.8 billion CK Birla Group, has registered a robust increase in market share in the premium fans segment from 19% to 35% within one year.
16 JAN 2018
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aerostorm premium ceiling fan with a tie-up with Amazon.
16 JAN 2018
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new TVC campaign featuring the long-standing ambassador MS Dhoni to introduce its new Aerostorm super premium ceiling fan.
08 JAN 2018
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED Batten range following the overwhelming response it has received from the trade as well as consumers.
30 DEC 2017
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has announced its association with Indo-Global Social Service Society to donate 100 units of advanced wall-mounted room heaters across night shelter homes in Delhi NCR.
30 DEC 2017
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of 18 new models of water heaters this winter that would position the brand as a customer’s choice with wide range of water heaters in the market.
29 NOV 2017
Orient Fans, a business vertical of Orient Electric, has been conferred with the Superbrand status for 2017 by leading independent brand arbiter Superbrands India.
15 NOV 2017
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Jaipur, Rajasthan which carries complete range of Orient Electric products under one roof.
06 NOV 2017
Orient Fans, a business vertical of Orient Electric, looks at expanding its market share in Maharashtra, one of its biggest markets in the country.
17 AUG 2017
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has expanded its LED lighting portfolio with new range of LED battens which deliver more light with up to 80% energy savings in comparison to the conventional tube lights.
16 AUG 2017
Orient Electric, part of the USD 1.6 billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.
14 MAY 2017
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Bengaluru, Karnataka which carries the complete range of Orient Electric products under one roof.
09 MAY 2017
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has launched its new range of air coolers catering to diverse needs and spaces.
15 MAR 2017
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has gone heavy on digital for its latest campaign of Aeroquiet ceiling fan.
23 FEB 2017
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the national launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
23 FEB 2017
Orient Electric today launched a new TVC campaign featuring the long-standing Ambassador MS Dhoni to introduce its new Aeroquiet Ceiling Fan.
15 JAN 2017
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Raipur, Chhattisgarh which carries the complete range of Orient Electric products under one roof.
16 DEC 2016
Orient Electric has been conferred with the prestigious National Energy and Conservation Award 2016 for its outstanding energy conservation efforts in tubular fluorescent lamps (TFL) category.
19 NOV 2016
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan in Nepal, which promises highest ever air flow with heavenly silence.
17 OCT 2016
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, today announced the launch of its new Aeroquiet ceiling fan which promises highest ever air flow with heavenly silence.
16 OCT 2016
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Smart Shop’ in Ballabgarh, Haryana which carries the complete range of Orient Electric products under one roof.
06 SEP 2016
Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting
06 SEP 2016
Orient Electric, a market leader in the home electrical solutions industry, has awarded its digital mandate to DigitasLBi following a multi-agency pitch.
07 JUL 2016
Orient Electric, part of the diversified USD 1.6 billion CK Birla Group, has become the first Indian lighting brand to have been awarded 3-Star rating by BEE for its LED lamps.
24 MAY 2016
Orient Electric today opened its second exclusive ‘Smart Shop’ in Indore, Madhya Pradesh which will carry complete range of Orient Electric products under one roof
10 OCT 2015
New Delhi, October 10, 2015: Orient Electric, part of the diversified Indian conglomerate CK Birla Group, has won the prestigious ‘Icon of the Year 2015’ award in the ‘Lighting and Switchgear’ category at a magnum-opus gala awards ceremony held on
07 OCT 2015
New Delhi, October 07, 2015: Orient Electric has announced its entry into the Low Voltage (LV) Switchgear category with a wide range of technologically advanced safety products.
12 MAR 2015
Chennai, March 12, 2015: Renowned for its iconic PSPO fans that set new benchmark in the industry during the 90’s, Orient Electric, part of the USD 1.6 billion diversified Indian conglomerate, CK Birla group, today unveiled its premium range of BLDC (
10 MAR 2015
New Delhi, March 10, 2015: Driven by pursuit of design excellence that has been the hallmark of Orient Electric, the company partnered with the National Institute of Design (NID) to start the ‘Orient Electric Design Awards’.
03 MAR 2015
New Delhi, March 03, 2015: Orient Electric has announced the appointment of Rakesh Khanna as the new Chief Executive Officer (CEO) of the company.
19 JAN 2015
New Delhi, 19 January 2015: Effie® 2014, the apex awards for Indian media by The Advertising Club brought prestigious honours for Orient Electric, which is part of the diversified Indian conglomerate, CK Birla group. Orient Electric was recognised for it
31 DEC 2014
National, November 13, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, does it again! After the revolutionary PSPO fans that set new benchmarks in the industry during the 90's, Orient Electric brings to the consumer le
18 DEC 2014
National, December 18, 2014: Orient Electric, part of the USD 1.6 Billion diversified CK Birla Group, the largest manufacturer and exporter of fans in India has bagged the much coveted Superbrand status for Fans for the year 2014-2015.
18 SEP 2014
National, September 18, 2014: Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its new range of professional luminaires at Light India exhibition organised by ELCOMA at Pragati Maidan, New Delhi
22 AUG 2014
National, August 22, 2014 : Orient Electric, part of the diversified Indian conglomerate, CK Birla group, won the "Brand Revitalization Award 2014' at the World Brand Congress held in Singapore
30 JAN 2014
National, June 30, 2014: Adding another smart product to its wide portfolio of kitchen appliances, Orient Electric has launched Essentia, a juicer-mixer-grinder, powered by Harmonic Syncro Blend technology (HSBT).
16 APR 2014
Consolidates its diverse business verticals – fans, lighting products and home appliances – under one umbrella brand ‘Orient Electric
27 JAN 2014
Faridabad, India - January 27, 2014: Continuing with its efforts to create a one stop shop for its consumers, Orient Electric, part of the diversified Indian conglomerate, CK Birla group, today unveiled its exclusive store, housing Orient Electric’s r
08 APR 2016
Orient Electric, part of the diversified Indian conglomerate CK Birla Group, today opened its exclusive ‘Orient Electric Smart Shop’ at Karnal, Haryana which will carry complete range of Orient Electric products under
30 May 2024
Orient Electric Limited (BSE: 541301, NSE: ORIENTELEC), part of the diversified USD 3 billion CK Birla Group, announced today the appointment of Ravindra Singh Negi as its Managing Director and CEO, effective May 31, 2024 (subject to regulatory approvals). Ravindra joins the Orient Electric Board as a full-time Director and will be based in New Delhi.
15 Apr 2024
Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 2.9 billion CK Birla Group, has launched a new TVC campaign to promote its premium range of BLDC fans.
10 Apr 2024
Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 2.9 billion CK Birla Group, has expanded its already extensive lineup of air coolers with addition of new high-capacity models across Desert and Commercial categories.
22 MAR 2024
Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 2.9 billion CK Birla Group, has recently rolled out ‘Ujjwal’, a comprehensive Electrician Upskilling Program as part of its Corporate Social Responsibility (CSR) commitment, in association with DEE Foundation.
28 Feb 2024
Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 2.9 billion CK Birla Group, has illuminated India's longest cable-stayed bridge, Sudarshan Setu, in Gujarat’s Dwarka with a combination of its programmable façade lighting and other decorative lights.
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