With the objective to recognize talent and elevate the level of thought and application of fan, Orient Electric partnered with the National Institute of Design (NID) to start the Orient Electric Design Awards.

The awards aim to be a melting pot for out of the box concepts and design ideas for new age fans that propel into unexplored consumer segments, improve efficiency and redefine performance parameters. Drawing inspiration from our brand vision of andlsquoSwitch to Smartandrsquo, the Awards created a platform that saw participation of over 65 students from the three campuses of NID Ahmedabad, Gandhinagar and Bangalore.

An eminent jury comprising leading Industrial Designer Bikram Mittra, renowned Design Consultant Vinod Gupta and founder of OD Alternatives Santhosh Babu sifted through a heady mix of entries that stood the test of ingenuity in the Campus round and made it to the National round. The winners of the national round were given a cash prize of rupees fifty thousand each while the winners of the campus round would be offered direct pre-placement interviews