Media Room

Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], part of the diversified USD 3 billion CK Birla Group, has expanded its Switchgear portfolio with the launch of Stella Neo range of miniature circuit breakers (MCBs) in the mass premium segment

Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced its Joylite range of festive lights inspired by the vibrant traditions and jubilant festivities of Diwali.

Orient Electric Limited, part of the diversified $2.8 billion CK Birla Group, has illuminated a number of landmark buildings and sites across India in Tricolour in celebration of India’s 77th Independence Day as part of its #OrientLightsUpIndia initiative.

Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced a complete range of BLDC fans in line with its commitment to bring in energy-efficient and cost-effective solutions for Indian consumers.

Orient Electric Limited (BSE: 541301, NSE: ORIENTELEC), part of the diversified USD $2.8 billion, CK Birla Group, announced today the appointment of Rajan Gupta as its Managing Director and CEO, effective April 4, 2023 (subject to regulatory approvals). Rajan joins the OEL Board as a full-time Director and will be based in New Delhi.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC featuring brand ambassador MS Dhoni to promote its wide range of energy-efficient BLDC fans.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Cloud 3 fan, a first-of-its-kind cooling fan powered by Cloudchill technology.

Orient Electric Limited, part of the diversified $2.4 billion CK Birla Group, has illuminated a number of landmark buildings and sites across India in the colours of the Indian flag, ahead of Republic Day, as part of its #OrientLightsUpIndia campaign.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has introduced menstrual leaves for its women employees as part of its commitment to building a more diverse and inclusive work culture.

A seasoned consumer marketing and digital leader, Anika Agarwal will be responsible for all aspects of the Orient Brand, supporting growth and expansion across business units and scaling up the digital footprint of the consumer electrical business.
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Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Aditya Kohli, as Chief Human Resources Officer. Aditya will be based at the company’s Head Office located in New Delhi. Aditya brings with him a rich experience of more than 23 years working in India and abroad with companies of repute like Hewitt Associates, Standard Charted Bank, Bharti Airtel, and Clix Capital.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new Finstar range of table, wall and stand fans which offer the perfect combination of style, performance, and affordability.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its Exhaust fans range with new models which have been designed with focus on four defining aspects of style, performance, efficiency, and durability.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of ‘Stella’ modular switches, which has been designed with focus on four defining aspects of safety, durability, performance, and style.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of Falcon 425, the fastest fan in the 1200 mm sweep size in the country with an astounding 425 RPM thus ensuring exceptional air delivery and air throw.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new ChefSpecial range of kitchen appliances, starting with ChefSpecial 1200W mixer grinder and ChefSpecial 400W Nutri blender.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Supercoolers, a new range of metal-bodied air coolers made to withstand the toughest of weather conditions while providing an astounding 5000-7000 CMH of air delivery for superior cooling.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its air coolers range with new models with the objective of providing - Fresh healthy air everywhere.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new line of kitchen appliances, starting with Miracle Diva mixer grinder which has been designed keeping in view the needs of nuclear and dual-income working families.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its premium fans portfolio with the addition of IoT-enabled and 50% energy saving inverter fans. The company currently holds 48 per cent of the premium fans market and is now eyeing an even bigger share on the back of ever-increasing demand for high-end products.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of Emergency LED lighting solutions which provide backup lighting for up to 4 hours during power outages.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its associate sponsorship in the India v/s England series on Star Sports. The brand will be airing its ads for Fans, Air Coolers, Lighting and Switchgear during live matches and non-live content on Star Sports channels in English, Hindi, Tamil, Telugu and Kannada.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has expanded its fans range with new variants in line with the robust demand coming in from Tier 3 & 4 markets and rural parts of the country.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has started its mobile van activity in the state of Tamil Nadu to increase brand awareness and to reach out to smaller towns and rural markets.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced the launch of its new range of decorative water heaters, with alluring designs and finishes in line with the evolving market trends and changing consumer preferences.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has announced its entry into the hygiene products segment with the launch of UV Sanitech, a box-shaped sanitisation chamber that uses ultraviolet (UV-C) light which kills viruses including coronavirus, bacteria and fungi on the surfaces of everyday objects and groceries in 4 minutes.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new range of energy efficient inverter air coolers powered by ECM (Electronically Commutated Motor) technology that provides up to 50% savings on energy and

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new i-Series range of fans powered by ECM technology that saves 50% energy as compared to ordinary fans thus promising a significant reduction in electricity

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology.

Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its new Eleganza series of air circulating luxury chandeliers with three mood lighting modes. The company is targeting to not only grow this category exponential

Orient Electric Limited, part of USD 2.4 billion diversified CK Birla Group, has appointed Salil Kapoor as Business Head, Home Appliances business. Salil will be based at the company’s Head Office located in New Delhi.