Orient Electric Limited’s Lighting business unit held a press conference at New Delhi on 1st July 2019 to announce the launch of “EyeLuv series LED Lights” with Flicker Control Technology which reduces the invisible but harmful flicker present in normal LED lights that causes eye strain, fatigue and many other health complications.

The press conference was well attended by journalists from across mainlines, regional and electronic media. The new TVC for Orient EyeLuv LED lights featuring MS Dhoni was also shown during the event.