Orient Electric Limited’s Fans business held a press conference at New Delhi on 18th February 2020 to announce the launch of its new i-Series range of fans powered by ECM technology that saves 50% energy as compared to ordinary fans thus promising a significant reduction in electricity bills for consumers. This new range is a conscious effort from the brand aimed at helping India to save energy and reduce carbon footprint

The press conference was well attended by journalists from across wires, mainlines, regional and electronic media. The new TV ad for Orient i-Series fans featuring MS Dhoni was also shown during the event.